Matt’s Keeping Up with the Joneses: Envy in American Consumer Society, 1890-1930 (2002), Meg Jacobs, associate professor of American history at MIT, wrote:
In her review (published in Technology and Culture – October 2005) of Susan J. The Joneses themselves only appear in the strip as occasional references for the main characters, the McGinises, a household composed of Aloysius, his wife Clarice, their daughter Julie and the housekeeper Belladonna. Momand – 1886-1987), who created in 1913 a comic strip titled Keeping Up With The Joneses. The phrase was coined by the American cartoonist ‘Pop’ Momand (Arthur R. Mr Jones would not like the station master to touch his cap to the Robinsons, and pass him without notice. The Jones’s who don’t associate with the Robinsons, meet there. There is a considerable amount of importance attached to this public place of meeting-the railway station. For example, in Memoirs of a Station Master (1879), Ernest J. Jones, one of the commonest British family names, has been used especially in the plural to designate one’s neighbours or social equals. If you say that someone is keeping up with the Joneses, you mean that they are doing something in order to show that they have as much money as other people, rather than because they really want to do it. From Keeping Up With The Joneses (Cupples & Leon Company – New York, 1920)
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